A podcast is an audio show that is typically hosted by an
individual or a business or a brand. The framework of a
podcast can be any format but the most common one is the
interview format.
Investment:- Rs. 30,000 and above
REQUIREMENTS:- A good microphone and headphones
-Recording and editing software
-A podcast hosting account
SEARCH VOLUME:- 75,650
Essentially, a podcast takes after a chat show and presents
the entire conversation in an audio format alone. Industry
leaders, influencers, and other notable personalities invite
their peers on podcasts and talk about relevant topics and
issues. The conversations are fun, spontaneous, and casual.
They are also very endearing and personable.
The guests on these podcasts share tidbits and anecdotes
from both their personal and professional lives. An audience
can tune in and listen to such conversations from across the
globe and for free. Other popular formats include daily news
roundup, reading excerpts of published content or an expert
talking directly to the listeners. Some commuters in metro
cities enjoy listening to these conversations as an alternative
to radio or music
If you are someone who is knowledgeable in any particular
industry or niche and if you like to have interesting
conversations and ask important questions, you should go
ahead and start your very own podcast. Starting a podcast is
relatively inexpensive and pretty straightforward. A good
microphone and headphones are crucial because the content
is entirely in the audio format. This will determine the quality
of your podcast and eventually the number of listeners it
amasses. You can host your podcast on platforms such as
Apple Podcasts, Spotify, Google Podcasts, and Anchor.
As podcasts become a popular medium, a lot of businesses
and brands are diverting their ad budgets towards this
platform. Advertising is a great way to make your podcast
profitable. You can partner with brands that appeal to your
listeners the most. There is a huge opportunity in the
podcasting space and one simply shouldn’t miss out on
tapping into this massive segment.
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