You are creating content for social media consistently and posting it consistently.
But your posts get buried in vast digital space.
Why?
Your content is good, relevant, and valuable but you are missing the timing.
You see, on social media, your post will reach only a fraction of your audience no matter how many followers you have. When your post gets some engagement in the beginning then social media platforms will start showing this post to the remaining followers. It’s very important that you reach as many followers as possible in the first few hours of posting.
That’s why you need to know when most of your followers are going to be online.
Of course, results for individuals may vary but research has been done and today I am going to share the results of this research.
Timetable for Social media post:
1. Facebook - twice a day
1 to 4 PM
6 to 10 PM
2. Twitter - 3 posts/ day
6 to 8 AM
11 to 1 PM
5 to 6 PM
3. Instagram - 3 posts/ day
11 AM to 1 PM
7 PM to 9 PM
9 PM to 12 PM
4. Pinterest - 5 posts/ day
12 PM to 2 PM
7 PM to 10 PM
5. LinkedIn- once a day
8 to 10 AM
5 to 6 PM
6. Google My Business- once a week
9 to 11 AM
7 to 9 PM
Remember any posts on social media have a very limited lifetime. A tweet only survives for 20 minutes. So it is very important to get engagement at the initial stages of a post. And to get maximum engagement make sure more people are online to maximize your opportunity to get more engagement.
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