First thing in the morning we go through newspapers nowadays mostly we browse through google news. Do you read all the news in the newspaper? No. You will quickly go through headlines of all news and read-only those that sound interesting.

The same goes for youtube videos. In fact, YouTube states that:

“Well-written titles can be the difference between someone watching and sharing your video, or scrolling right past it…”

So it is very important to write compelling youtube titles to grow your channel.

Here are 5 best practices for writing a good youtube title.

🔷 Include Your Keyword In Your Title

One industry study found a clear correlation between keyword-rich titles and rankings for that keyword in YouTube search. That’s why to include your keyword in your video title. Also, make sure not to change the keyword. It’s best to use the exact, word-for-word term.

YouTube puts more weight on terms that appear early on in a title. So place your keyword at the beginning of your title.

🔷 Optimize the title for more clicks

Youtube sees more clicks as a sign of good content and rewards you by giving a high ranking.

Using a number in your title can boost CTR significantly. For example, if your video includes 5 tips, include the number “5” in your title. Try to Use Attention-Grabbing Words and Phrases. For example: “WOW” or “I cried”.

Studies show that emotionally-charged headlines get more clicks and shares.

🔷 Avoid Clickbait

Clickbait Does More Harm Than Good. Over the last few years, YouTube has clamped down on clickbait.

Youtube states that clickbait titles can “…hurt your chances of being recommended to new viewers”.

In other words, if you use clickbait titles, YouTube will bury your video.

How do they know if something is clickbait?

Well, YouTube pays close attention to how users interact with a video after they click on it. If people drop off within the first few seconds, it tells YouTube that the video probably has a misleading title that tricks people into clicking.

🔷 Use a Headline Analyzer

A headline analyzer can give you an objective opinion on headlines.

CoSchedule’s Headline Analyzer is one of the best on the internet and it’s free. To use it, enter your video title into the tool. After a few seconds, you’ll get detailed feedback on your title.